Daft Media Group has today announced plans to sponsor a racing boat in thisyear’s Round Ireland Yacht Race. Daft will be backing blind adventurer Mark
Pollock and Air Corps pilot Mick Liddy, in their bid to make offshore
sailing history as the first double-handed crew, with one blind member, to
compete in the Round Ireland Yacht Race.Daft joined forces with Mark Pollock last year, when he came on board as
Daft’s brand ambassador, spearheading the company’s expansion into Northern
Ireland. Daft has achieved rapid growth in Northern Ireland, signing up 85%
of agents’ properties on the website in less than 6 months.
This summer however, Mark’s focus will switch to a different kind of
challenge and with the support of Daft.com, Mark will be sailing 1,400km
around Ireland, for 6 days non-stop.
Commenting on the sponsorship, Mark said, “Securing a sponsor in these
challenging economic times is very difficult and we feel extremely lucky to
have the Daft brand behind us. For me, this competition is going to be the
most challenging yet, as I will be operating the boat in two-hour shifts for
the duration of the race. Unlike my previous challenges, I’ll be completely
unguided. Having the support and backing of a sponsor like Daft.com means
that I can focus entirely on the training and the race, knowing I have the
Daft team right behind me.”
David Garland, Sales Director, Daft Media Group said, “I truly admire Mark
as an individual and the manner in which he approaches every challenge he
takes on. His commitment and determination to succeed is an inspiration to
us all. We’re delighted to be in a position to be able to support and
sponsor Mark and Mick in this high-profile sailing event.”
The Round Ireland Yacht Race, now in its 30th year, takes place on June 20th
2010. Mark Pollock and Mick Liddy will sail double-handed in a
high-performance Class 40 racing yacht against Ireland’s top offshore
sailing teams.
Team Daft’s race preparation and progress can be followed on Facebook
(www.facebook.com/teamdaft), Twitter (www.twitter.com/teamdaft) and the Team
Daft Blog (www.daft.com/teamdaft).
(More over the fold)
For further information please contact: Christine Roche on 085 717 1742 or [email protected]
About Daft Media Ltd
Daft Media is one of Ireland’s largest online media groups. Founded in 1997,
its flagship title, Daft.ie, is Ireland’s largest property website with over
1.2 million monthly unique visitors. It also owns two other property related
websites, Rent.ie and Property.ie. In 2008, Daft Media invested in
Boards.ie, Ireland’s largest community website and Adverts.ie, a social
classifieds website. In May 2009, Daft Media launched Daft.com, a property
website focused on the Northern Ireland market. The combined audience of all
the websites in the group totals over 2 million unique visitors per month.
The company was also ranked number one in this year’s Deloitte Technology
Fast 50 Awards.
